IT Minister warns social media platforms after Rashmika Mandanna deepfake video goes viral
The article discusses a viral deepfake video featuring Indian actor Rashmika Mandanna, which prompted a strong warning from India’s IT Minister, Rajeev Chandrasekhar. In the video, British-Indian influencer Zara Patel’s face was digitally manipulated to appear as Rashmika Mandanna. Minister Chandrasekhar emphasized that social media platforms have a legal obligation to combat misinformation, as outlined in India’s IT rules from April 2023. Platforms must ensure that no misinformation is posted and promptly remove reported content. Failure to comply can result in legal action under the Indian Penal Code.
The deepfake issue is particularly concerning as deepfakes, photos, or videos altered using Artificial Intelligence, are becoming a significant source of misinformation. Rashmika Mandanna expressed her distress about the deepfake, stressing its potential harm and urging immediate action to address this issue, not only for her but for others vulnerable to such identity theft.
Bollywood actor Amitabh Bachchan also shared the video, highlighting the need for new legal measures. This incident has raised concerns about the misuse of technology and the importance of safeguarding against deepfakes. It underscores the significance of addressing misinformation and deepfakes to protect individuals and uphold the trust and safety of digital users.
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