Former NBCUniversal executive Joe Benarroch is set to join Twitter, focusing on business operations. Benarroch expressed his enthusiasm for collaborating with Twitter’s team to “build Twitter 2.0 together.” Linda Yaccarino, the incoming Chief Executive of Twitter, welcomed Benarroch to the company via a tweet, but the specific position he will assume within Twitter was not mentioned.
During his time at NBCUniversal, Benarroch oversaw communication strategy in the Advertising and Partnerships division and reported to Yaccarino, who was previously the advertising chief. This appointment comes amidst a series of departures by other executives at Twitter, posing additional challenges for Yaccarino. Twitter’s head of trust and safety, Ella Irwin, announced her resignation, and A.J. Brown, the head of brand safety and ad quality, has also decided to leave the company.
The addition of Joe Benarroch to Twitter’s leadership team signifies the company’s efforts to strengthen its business operations. With his background in communication strategy and experience at NBCUniversal, Benarroch is expected to contribute to Twitter’s growth and development. However, the departures of other executives highlight ongoing challenges within the company that Yaccarino will need to address. It remains to be seen how Benarroch’s appointment will impact Twitter’s future strategies and operations.
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