Image was shared on Twitter. (courtesy: taran_adarsh)
Actress and entrepreneur Alia Bhatt recently shared her thoughts on entrepreneurial pursuits, emphasizing that the story behind a brand is more important to her than money. Bhatt, who is the founder and sole investor of children’s clothing brand Ed-a-Mamma, expressed her passion for storytelling and stated that she will always be a storyteller first. She plans to expand her brand and create an “Ed-a-Mamma universe” that includes personal care products, sustainable diapers, and sustainable toys, with storytelling at its core.
During the launch of Prime Video’s Mission Start Ab, a business reality series, Bhatt expressed her expectations for the show, hoping to be surprised and inspired by the stories of promising entrepreneurs. The series aims to showcase Indian innovators and their efforts to bring about socio-economic change through scaling their businesses and securing funding.
Bhatt also revealed her desire to create an app, but recognized the need for a clear idea, financial backing, and a unique selling proposition to succeed in the competitive market. She highlighted the importance of identifying gaps in the market and advised aspiring entrepreneurs not to fear failure.
When asked about work-life balance, Bhatt emphasized the need to prioritize and maintain a balance between family, work, and personal well-being. She acknowledged the challenges but encouraged individuals to keep moving forward and recognize their achievements along the way.
Overall, Alia Bhatt’s entrepreneurial journey is driven by her passion for storytelling and a desire to make a meaningful impact through her brand, Ed-a-Mamma. She values the narrative behind a business and emphasizes the importance of finding gaps in the market while embracing failure as a learning opportunity.
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