Chinese EV maker BYD launches ‘Tesla killer’ model as US company’s sales falter – Firstpost
Tesla has launched budget-friendly versions of its popular Model Y and Model 3, but Chinese fans have mixed feelings about them.
On Tuesday, Tesla introduced the Model Y Standard and Model 3 Standard, priced at $39,990 and $36,990, respectively—about 10% cheaper than their premium counterparts. But these “standard” versions come with fewer features: no leather seats, no radio, no rear passenger screen, and no Autosteer function from Tesla’s Autopilot.
Many Chinese social media users on Weibo weren’t impressed. One user called the Model Y Standard the “beggar version” of Tesla, noting it costs 230,000 yuan (around $32,000). Others pointed out that for similar prices, Chinese automakers offer more options. One Weibo post mentioned that for an extra 10,000 RMB, buyers could get a Li i6 electric SUV—a better deal, according to that user.
However, some believe the budget models could still sell well. “A lot of people will say they aren’t interested, but Tesla could end up selling loads of them,” one comment read. Another user admitted, “I really want one, but I can’t afford it.”
Tesla didn’t respond to Business Insider’s request for comment.
The move comes amid intense competition in China’s EV market, where over 100 automakers are battling for customers. Tesla has already cut prices on several models before, including a 14,000 yuan ($1,930) drop last year. Local rival BYD has also slashed prices, though heavy discounting has affected its profits.
Some Chinese users questioned Tesla’s strategy. “You only save about 30,000 yuan with the Model Y Standard. I have no idea who Tesla is trying to sell to,” one post read. Another added that a 10% price drop won’t significantly boost profits and suggested that Tesla focus on developing new designs rather than just cutting costs.
Tesla CEO Elon Musk has previously told investors that high prices are the biggest barrier to EV adoption, which likely explains the push for more affordable models.
Whether Chinese consumers will embrace Tesla’s budget-friendly cars remains to be seen—but one thing is clear: the debate on Weibo shows that price cuts alone may not guarantee a hit.
#Tesla #ElectricVehicles #EVChina #ModelY #AffordableCars