Falling sales: Tesla cuts price of full self-driving software by a third to $8,000 in US – BusinessToday
Tesla has reduced the price of its Full Self-Driving (FSD) feature from $12,000 to $8,000 annually, following price cuts on its vehicle models. FSD promises advanced autonomous driving capabilities but currently requires driver supervision. Despite skepticism about its safety, Tesla aims to lead in self-driving technology, though facing competition from software giants and other automakers. The company may unveil a “robotaxi” in August, hinting at a driverless ride service. However, doubts persist regarding the safety of fully autonomous driving. These price adjustments align with CEO Elon Musk’s strategy to boost sales and market share, especially amid increasing competition. Tesla’s success heavily relies on the perception of its EV fleet until it achieves a truly autonomous driving solution. The stock’s performance reflects investor sentiment, with a significant decline this year. Additionally, sponsored content promotes financial planning services, possibly targeting Tesla investors considering the company’s volatile market performance.
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