Trump Launches ‘Never Surrender High-Tops’ Sneakers, Stirs Controversy
Former President Donald Trump has entered the footwear market with the launch of his own line of sneakers, priced between $199 and $399. Introduced at Sneaker Con in Philadelphia, Trump expressed anticipation for the line’s success, hinting at its appeal to younger supporters. The collection, named Trump Sneakers, offers three models, including high-tops and laceless athletic shoes, featuring distinct designs such as a prominent “T” logo and the number 45. Each purchase includes extra laces and a “superhero charm” bearing Trump’s likeness. The products, also including a perfume and cologne called “Victory47,” are marketed independently from Trump’s political affiliations, licensed to CIC Ventures LLC. However, Trump’s sneaker venture faced criticism from President Joe Biden’s camp amidst Trump’s legal troubles related to financial fraud. Despite this, Trump’s foray into product licensing is not unprecedented, having previously ventured into NFT trading cards. The sneaker launch at Sneaker Con underscores the growing intersection between politics and sneaker culture, where politicians like Rep. Jared Moskowitz are emerging as notable “sneakerheads.”
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