Jeff Bezos reportedly launches new AI startup with himself as CEO | Technology | The Guardian
Jeff Bezos will lead a new AI startup called Project Prometheus, the New York Times reported on 17 November 2025. Bezos will share the CEO role with Vik Bajaj, a physicist and chemist known for work at X and Verily. The company plans to build AI tools for engineering and manufacturing.
Investors have already put $6.2 billion into the startup. The funding sum far exceeds what many tech firms raise in a lifetime. Project Prometheus has hired about 100 staff. Some new employees moved from OpenAI, DeepMind and Meta.
The report gives few technical details. Bezos has not said where the company will be based. He also did not describe the product roadmap or how the models will work. Vik Bajaj will run day-to-day technology work while Bezos takes an active leadership role.
Why does this matter? Big sums and high-profile hires change market expectations. The AI sector drew heavy investment in recent years. Competing firms include OpenAI and others that focus on general language and image models. Project Prometheus intends to focus on applied AI for complex industrial problems. That focus could affect manufacturing, aerospace, and other engineering fields.
Bezos left the Amazon CEO role in 2021. He remains founder and sole shareholder of Blue Origin. Project Prometheus marks his first formal CEO title since stepping down at Amazon.
Some experts now question whether AI funding is sustainable. Not all large bets pay off. Investors such as Michael Burry have placed contrary wagers on parts of the tech market. Project Prometheus faces a crowded field and high expectations, and the next steps will reveal whether the startup turns capital into working systems.
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