Kylie Jenner Announces New Clothing Line, Khy — Everything We Know So Far
Shortly following an unexpected cameo in Acne Studios’ Fall/Winter 2023 campaign, the multi-talented social media sensation and business magnate, Kylie Jenner, surprised the world by revealing her very own fashion label, “KHY.”
In a move that may not entirely shock those familiar with the Kardashian-Jenner clan’s penchant for entrepreneurship and the successes of brands like SKIMS and Good American, this latest announcement has nevertheless caused ripples in the fashion realm.
This revelation took place on Kylie’s Instagram, where she shared a photograph of herself seated on a plush carpet, elegantly adorned in a sleek black leather jacket. The caption accompanying this post read, “meet khy.” Simultaneously, a new Instagram account bearing the same moniker emerged, featuring an image of Jenner showcasing the same jacket from the rear, with a caption promising, “coming soon. sign up at khy.com.”
Subsequent to the initial revelation, Kylie Jenner granted an exclusive interview to WSJ. Magazine, allowing us to delve deeper into her new brand and its sources of inspiration. Crafted in collaboration with her mother, Kris Jenner, and Emma and Jens Grede (whose names will resonate with avid followers of the KarJenner clan, given their association with Skims and Good American), “KHY” is poised to present an array of “different guest designers and concepts throughout the year” at prices accessible to a broader audience.
Kylie elaborates, “The entire collection draws inspiration from my personal wardrobe and the various moods I experience.” She goes on to emphasize that the inaugural Khy collection encapsulates her core essence, the essence of “King Kylie.” This initial offering encompasses an assortment of black faux-leather garments and nylon “base layers,” the product of a collaboration with Berlin-based label Namilia, renowned for their distinctive “micro dick spike bag” and “porn star” bra top.
According to WSJ, nothing in KHY’s debut lineup will exceed the $200 USD price point. Situated within a “campus” in Los Angeles, alongside brands like Good American, Skims, and Frame, KHY boasts a team of 25 employees, including an in-house design unit.
For updates and further developments, visit KHY’s newly established website.
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