Pepsi is making a bold bet that prebiotic sodas are here to stay | CNN Business
Pepsi is giving its classic cola a healthy makeover to win over young, health-conscious consumers.
Starting this November, Pepsi will launch Pepsi Prebiotic Cola—a gut-friendly version of its iconic soda. This new drink is part of PepsiCo’s push to stay relevant in a market where Gen Z prefers sparkling waters and wellness drinks over traditional colas.
“We’re reimagining what cola should be for today’s consumer,” said Ram Krishnan, CEO of PepsiCo’s US beverage division. “It’s the natural next step for us.”
What’s New About Pepsi Prebiotic Cola?
Pepsi Prebiotic Cola builds on the brand’s 2023 acquisition of Poppi, a trendy prebiotic soda company. The new cola aims to combine Pepsi’s classic flavor with Poppi’s health-forward appeal.
Here’s what you’ll find in each 12-ounce can:
- No artificial sweeteners
- 5 grams of cane sugar
- 30 calories
- 3 grams of prebiotic fiber (to support gut health)
It’ll be available in Original and Cherry Vanilla flavors. Online sales start on Black Friday 2025, with a full retail rollout coming in February 2026. Prices will be slightly higher than regular Pepsi, more in line with Poppi’s premium positioning.
Why Pepsi Needs This
Traditional cola isn’t as popular as it used to be. Pepsi’s research shows that people are drinking cola less often—down from 9.4 times a month to 7.7 over the past two years.
Diet colas are faring even worse, with a 27% drop in consumption over three years—especially among Gen Z.
While Poppi already offers a cola flavor, its fruity versions perform better. Pepsi sees an opportunity to bring cola lovers back with a version that offers both flavor and function.
“This is about keeping younger customers in the Pepsi world,” said Krishnan. “No one’s really stepping up to meet their evolving tastes.”
Will It Work?
Launching a new flavor permanently—without testing it first—is risky. Coca-Cola learned that last year when its much-hyped “Spiced” flavor flopped and was pulled just six months after release.
Still, Pepsi believes the move could help boost overall sales. In its latest earnings, the company reported a 2% dip in North American beverage sales, although its low-calorie options like Zero Sugar are doing well.
Some industry insiders, like Nate Rosen of the Express Checkout newsletter, are skeptical. He points out that Pepsi already owns Poppi, a brand that’s crushing it with Gen Z. So why compete with itself?
“This feels like Pepsi trying to catch up with its own brand,” Rosen said. “Poppi has credibility in the health drink space. A ‘healthier Pepsi’ might be a tougher sell.”
What’s Next for Poppi?
Even though PepsiCo owns Poppi, the two brands will continue to operate separately. But Poppi is about to get a major boost: starting in September, it’ll be distributed across Pepsi’s massive network, expanding into restaurants, travel spots, and college campuses.
Bottom Line: Pepsi Prebiotic Cola is a bold bet to win back health-focused consumers. Whether it becomes the next big thing or fades like “New Coke,” only time (and taste buds) will tell.
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