Taylor Swift’s Eras Tour Book Drops on Black Friday: Here’s Your First Look, Plus How to Order Online
Taylor Swift fans, rejoice! On Black Friday, November 28, the long-awaited Taylor Swift Eras Tour Book officially hits Target stores. This exclusive release promises to be a treasure trove for fans, packed with over 200 pages of memories from her record-shattering Eras Tour. The $39.99 collector’s item will also be available for online orders starting Saturday, November 30, ensuring every Swiftie has a chance to snag a copy.
The Eras Tour Book is more than just a photo collection. It’s a deep dive into Swift’s journey on one of the most talked-about tours in music history. With over 500 never-before-seen photos, it offers a behind-the-scenes look at her spectacular performances, rehearsals, and the intricate details of her iconic costumes, set designs, and instruments. Fans can also look forward to personal reflections written by Swift herself, sharing insights and emotions from her two-year journey on the road.
Swift initially teased the tour book on Instagram in October, revealing her excitement about commemorating the unforgettable moments she shared with fans. “This tour has been the most wondrous experience, and I knew I wanted to capture the memories in a special way,” she wrote. Her announcement also included a surprise: her latest album, The Tortured Poets Department: The Anthology, will be available on CD and vinyl for the first time. Both the album and the book are Target exclusives, giving fans even more reason to visit the retailer this Black Friday.
For those planning to visit Target in person, doors open at 6 a.m. local time. Black Friday shoppers can expect deals up to 50% off across the store, making it an ideal time to pick up Swift’s book and album while snagging other holiday deals. The retailer has ensured ample stock of the Eras Tour Book, but demand is expected to be high given Taylor Swift’s immense popularity.
Can’t make it to a store? Swifties need not worry. The Eras Tour Book and The Tortured Poets Department album will also be available through the Target app and Target.com starting November 30. This option provides a lifeline for fans who prefer to shop from the comfort of their homes. Online shoppers are advised to act quickly, as the exclusivity and buzz surrounding these releases could lead to fast sellouts.
Taylor Swift’s Eras Tour has been a phenomenon, drawing millions of fans worldwide. From its dazzling setlists to its heartfelt performances, it has been a celebration of her evolution as an artist. The tour book captures these magical moments, making it a must-have keepsake for anyone who experienced the magic firsthand—or wishes they had.
As the tour wraps up in Vancouver next week, Swift continues to dominate headlines, proving her influence extends far beyond music. The release of the Eras Tour Book and the new album solidifies her position as not just a pop icon but also a cultural force. Whether you’re a lifelong fan or new to the Swiftie community, these releases offer a chance to connect with her artistry in a whole new way.
Mark your calendars and set your alarms, Swifties. Black Friday just became even more exciting. Whether you’re queuing outside a Target store or refreshing your browser on November 30, don’t miss this chance to own a piece of Taylor Swift history.
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