Apple CEO Tim Cook, left, and President Donald Trump speak to the press during a tour of the Flextronics computer manufacturing facility in Austin, Texas, where Apple’s Mac Pros are assembled, Nov. 20, 2019.Mandel Ngan | AFP | Getty Images
Apple CEO Tim Cook is heading to the White House today to join President Donald Trump for a major announcement: Apple is committing to invest $100 billion in the United States.
The event, scheduled for 4:30 p.m. ET in the Oval Office, will spotlight Apple’s new “American Manufacturing Program,” according to a White House official. This fresh investment pushes Apple’s total U.S. commitment to a whopping $600 billion over the next four years.
The tech giant’s pledge comes amid growing pressure from Trump, who has long urged Apple to bring its manufacturing back to American soil. Most Apple products, like the iPhone, are currently made in China, though Apple has also been shifting some production to India.
But Trump isn’t happy about that move. Back in May, he said he told Cook:
“We’re not interested in you building in India. India can take care of themselves — we want you to build here.”
In line with that message, Trump announced today that he’s doubling tariffs on Indian goods to 50%, citing India’s ongoing purchases of Russian oil as the reason.
Earlier this year, Trump introduced a broad “reciprocal” tariff policy, hitting almost every country with a 10% baseline duty. Despite that, smartphones, chips, and other tech products were exempted, and that exemption still stands — even with the new hike on Indian imports.
Apple hasn’t commented publicly on the announcement yet.
Key Takeaways:
- Apple is investing $100 billion more in the U.S., bringing its total to $600 billion over four years.
- A new “American Manufacturing Program” is part of the investment.
- Trump continues to pressure Apple to build in the U.S., not overseas.
- The announcement comes as Trump raises tariffs on Indian goods due to geopolitical tensions.
- Apple has not released a statement on today’s news.
#AppleNews #TimCook #USManufacturing #TrumpTariffs #TechInvestment2025