Sony anticipates a $42 million to $44 million domestic launch, supported by a $16 million Friday earning
The box office report for the weekend of March 23, 2024, highlights Sony’s “Ghostbusters: Frozen Empire” as the leading contender, despite mixed predictions regarding its opening revenue. Sony anticipates a $42 million to $44 million domestic launch, supported by a $16 million Friday earning, including $4.7 million from Thursday previews. However, competitors forecast a slightly lower opening, around $41 million. The film faces challenges such as moderate reviews and a B+ CinemaScore compared to its predecessor, “Ghostbusters: Afterlife.” Additionally, adverse weather conditions along the east coast may affect its performance.
“Frozen Empire” serves as a direct sequel to “Afterlife,” continuing the franchise’s legacy under the direction of Gil Kenan. Returning cast members, alongside original Ghostbusters stars, feature in a story where the Spengler family teams up with the original Ghostbusters to combat a ghostly threat. Despite the challenges, the film aims to capitalize on the franchise’s revitalization by incorporating both familiar faces and fresh talent.
In contrast, Neon’s horror film “Immaculate,” starring Sydney Sweeney, is expected to secure the fourth spot with an estimated $5 million debut. The film targets a younger audience demographic and follows a nun’s descent into terror at a remote convent.
Overall, the box office landscape sees “Frozen Empire” leading, while other films like “Dune” and “Kung Fu Panda 4” maintain steady performances, reflecting diverse audience interests over the weekend.
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