Gigi Hadid. Matt Baron/BEI/Shutterstock
The Victoria’s Secret Fashion Show returned on October 15, 2024, marking its first full-fledged runway event since 2018. After years of absence and shifting priorities, the iconic lingerie brand brought back the glitz, glamour, and supermodels that once defined the event. This year’s show, airing exclusively on Amazon Live and Prime Video, was eagerly anticipated by fans around the world, and it didn’t disappoint.
The main highlight of the show was the musical headliner, South African pop sensation Tyla, known for her hit songs and vibrant stage presence. Victoria’s Secret chose Tyla for her “vibrant personality” and innovative mix of pop and R&B, making her a perfect fit for this fashion spectacle. She was joined by legendary singer Cher, and K-pop star Lisa from Blackpink, making this year’s musical lineup an all-female affair for the first time in the show’s history.
Fans have been eagerly waiting for the return of this fashion extravaganza, which was canceled after 2018 due to declining viewership and controversies around its representation of women. The brand had faced criticism for a lack of body diversity and outdated beauty standards, leading to its hiatus. However, when Victoria’s Secret teased the event’s return earlier this year, they promised a more inclusive and diverse show, aligning with their renewed mission to promote empowerment and inclusivity.
The 2024 show delivered on this promise by featuring a more diverse range of models, including well-known names such as Paloma Elsesser and Adut Akech, alongside veterans like Tyra Banks and Gigi Hadid. The company stated that this year’s show was not only about fashion and entertainment but also about “celebrating all women and all body types.” The inclusion of models from various backgrounds, sizes, and ethnicities was seen as a positive step forward for the brand, reflecting the changing attitudes in the fashion industry.
Tyla’s energetic performance kicked off the event, with the singer captivating the audience with her chart-topping hits. Her vibrant style and dynamic stage presence were a perfect match for the high-energy runway show, which saw supermodels strutting in the latest lingerie collections. Cher, one of pop music’s most iconic figures, later took the stage, adding a touch of nostalgia and elegance to the event. Her timeless hits resonated with the crowd, further elevating the night’s glamour. Lisa, the K-pop superstar, rounded out the musical performances with a high-energy set that delighted her global fanbase.
The Victoria’s Secret Fashion Show has always been known for its elaborate costumes, dazzling angel wings, and extravagant sets, and this year was no different. The models walked down a runway adorned with bright lights and intricate backdrops that highlighted the brand’s signature lingerie. The “angel wings,” which have become a symbol of the show, were once again a prominent feature, although this time with a modern twist. The wings were designed to reflect a more diverse and inclusive vision of beauty, with each pair customized to suit the unique personality and style of the model wearing them.
For those wanting to catch the event, the Victoria’s Secret Fashion Show 2024 was available exclusively on Prime Video, marking the first time the brand partnered with the streaming platform for such an event. Viewers could sign up for a one-month free trial of Amazon Prime to watch the show, making it easily accessible to fans worldwide.
The decision to stream the show on Amazon Prime was seen as a strategic move, allowing the brand to reach a global audience while adapting to the changing ways people consume media. Unlike previous years, where the show aired on traditional TV networks, this year’s event was tailored to a digital-savvy audience that prefers on-demand viewing. This shift in format also allowed Victoria’s Secret to tap into Amazon’s vast resources and infrastructure, creating a seamless viewing experience for fans.
While the 2024 Victoria’s Secret Fashion Show brought back many familiar elements, it also showcased a more evolved version of the brand, one that is trying to keep pace with the changing cultural landscape. The focus on inclusivity, body positivity, and female empowerment was evident throughout the event, from the models to the music lineup. The lingerie brand seems to have learned from its past mistakes and is now trying to reshape its image to align with modern values.
As the show came to a close, fans were left buzzing with excitement. Social media was flooded with posts and comments praising the performances, the fashion, and the diverse representation on the runway. It’s clear that the Victoria’s Secret Fashion Show has made a successful comeback, and with its new inclusive direction, it may just regain its status as one of the most anticipated fashion events of the year.
The 2024 show wasn’t just a fashion event; it was a statement. Victoria’s Secret has embraced change, and if this year’s event is any indication, the brand is well on its way to reinventing itself for a new generation of consumers. With stars like Tyla, Cher, and Lisa leading the charge, and a more inclusive and diverse cast of models, the future of the Victoria’s Secret Fashion Show looks brighter than ever.
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