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“Wendy’s Unveils Dynamic Pricing Model: Revolutionizing Fast Food Menus”

Wendy’s to test dynamic pricing in 2025: How this will impact customers

Wendy’s is set to introduce a dynamic pricing model, adjusting menu prices based on time of day. This initiative, starting next year, aims to enhance profitability and customer experience. Utilizing pricing algorithms, Wendy’s plans to fluctuate prices akin to surge pricing in rideshare services. By investing $20 million in digital menu boards, prices can be updated in real time. The move is expected to capitalize on peak demand periods while incentivizing customers during off-peak times. Initial reactions on social media indicate skepticism, with some likening surge pricing to price gouging. However, Wendy’s defends its approach, highlighting its flexibility, competitiveness, and value for customers. Analysts speculate this shift may prompt other fast-food chains like McDonald’s and Burger King to follow suit if Wendy’s sees positive financial outcomes.

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